“Where and what are the opportunities for our business over the next 1-5 years?”
To stay relevant and ensure growth, this global cereal brand had to focus on changing consumer behaviour and shifts in the nature of breakfast.
An innovation programme was launched to test and validate new breakfast concepts that would enable the brand to stay ahead of the competition. The outputs fed into a commercial feasibility and research study to produce a prioritised set of initiatives, rolled out over 5 years.
Our client changed it’s positioning and renovated the entire product range to align with changing customer needs around wellness. A focus was also placed on the different retail channels and as such the e-commerce business grew by 70%.
“How can we future proof and stay ahead of competitors to lead the market?”
To identify and unlock new revenue streams to ensure future growth for Dulux.
We created, designed and developed the award winning ‘Amazing Space’, the UK's first online interior design service.
“Amazing Space is a simple and enjoyable way for customers to revamp their rooms stylishly with affordable expert help. We’re fully invested in Amazing Space as a major new business model for Dulux, the project team have supported us to deliver a powerful, consumer insight-led new service, on-time and on-budget.”
“How can we improve our customer experience?”
To imagine the next generation of coffee vending that will enable Costa to stay ahead of the competition.
Uncovering opportunities and prioritising new experiences through customer and marketing insight.
We discovered, specified, tested and launched the next generation "Costa Express" coffee vending experience.
“HOW DO WE GET OUR BUSINESS FIT FOR THE FUTURE WITHOUT GOING THROUGH A ‘digital TRANSFORMATION’ PROJECT?”
To overhaul the entire customer journey to make Hermes the courier of choice in the UK.
The transformation project was approached with the customer first, using research and discovery methodologies to identify frictions, critical tasks and jobs to be done. Using minis, sprints and programmes we then worked to reimagine the entire customer journey based on real customer needs.
Delivering over 200 million parcels a year, Hermes now has a joined up and frictionless customer experience built upon the latest technology, making the process of sending, receiving and returning parcels hassle free.