SPORTSWEAR COMPANY

The ChallengE:

To drive digital innovation in sport.

OUR Approach:

In partnership with TechStars, our Accelerator offered select startups the opportunity to enter a three-month program at a space in Portland, Oregon, where they could build new digital sports products.

THE Results:

The accelerator culminated in the selection and demo of 10 companies to drive the overall goal of helping people lead more active lives. Following the programme, our client was named the World’s Most Innovative Company.


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CEREAL COMPANY

The challenge:

To stay relevant and ensure growth, this global cereal brand had to focus on changing consumer behaviour and shifts in the nature of breakfast.

OUR approach:

An innovation programme was launched to test and validate new breakfast concepts that would enable the brand to stay ahead of the competition. The outputs fed into a commercial feasibility and research study to produce a prioritised set of initiatives, rolled out over 5 years. 

The results:

Our client changed it’s positioning and renovated the entire product range to align with changing customer needs around wellness. A focus was also placed on the different retail channels and as such the e-commerce business grew by 70%.


SKINCARE COMPANY

The challenge:

To ensure future survival, our client, a global skincare brand asked us to help them reimagine their business model and launch a new venture in China.

OUR approach:

We needed to find a role for our client in a large, growing and increasingly online category ($378bn is spent online in China every year). We worked with them to develop a brand that capitalised on the move by consumers to premium products over mass market and we create a business model that capitalises on the scale of mass connectivity.

The results:

We delivered market research, customer insight, value proposition, business model, customer experience design, key technology partners and competitor intelligence to client in just 5 days.

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COFFEE COMPANY

The Challenge:

To imagine the next generation of coffee vending that will enable a global coffee company stay ahead of the competition. 

Our ApproacH:

Uncovering opportunities and prioritising new experiences through customer and marketing insight. 

THE Results:

We discovered, specified, tested and launched the next generation coffee vending experience in the US. 


PAINT BRAND

The Challenge:

To identify and unlock new revenue streams to ensure future growth for a global paint company.

Our Approach:

We created, designed and developed the UK's first online interior design service.

THE RESULTS:

“Amazing Space is a simple and enjoyable way for customers to revamp their rooms stylishly with affordable expert help. We’re fully invested in Amazing Space as a major new business model, the project team have supported us to deliver a powerful, consumer insight-led new service, on-time and on-budget.”

- Programme Lead.


CAR MANUFACTURER

The Challenge:

With ownership of vehicles declining, how can one of the world’s most successful car makers generate £15m of revenue outside of the sale and serving of automobiles?

Our Approach:

We started to explore common problems and business models that our client could address. 

THE Results:

One of the internal startups we launched a way for any car owner to take delivery of parcels straight to their car boot. Amazon copied the same model twelve months later and are now a customer.


LEADING HOTEL GROUP

The Challenge:

To design a best-in-class customer experience across all stages of the travel journey.

OUR Approach:

Using a combination of minis, sprints and programmes, we ideated, prototyped and validated a range of new digital products and services for our client. This was built upon a deep understanding of the customer needs and achieved by using the latest technology and forging strategic partnerships with companies such as Uber.

The Results:

One new product has been launched in more than 4,100 properties, saw 7.6 million downloads in 2018 and resulted in 93% of guests saying they felt extremely satisfied with the experience.


DELIVERY COMPANY

The Challenge:

To overhaul the entire customer journey to make our client the courier of choice in the UK. 

OUR Approach:

The transformation project was approached with the customer first, using research and discovery methodologies to identify frictions, critical tasks and jobs to be done. Using minis, sprints and programmes we then worked to reimagine the entire customer journey based on real customer needs. 

The Results:

Delivering over 200 million parcels a year, our client now has a joined up and frictionless customer experience built upon the latest technology, making the process of sending, receiving and returning parcels hassle free.


HOME EMERGENCY & REPAIRS COMPANY

The Challenge:

To ensure the continued relevance and growth of a global home assistance company by designing products and services that make peoples lives easier. 

OUR Approach:

We launched a number of projects, from water leak detectors to smart thermostats to a new proposition for Landlords. We used lean start-up methods, running quick experiments to test the business models with customers.

The Results:

Having evolved from a proof of concept to a genuine commercial proposition, a new leak detection tool is now on sale to the public and the team have secured a partnership with Aviva to offer the device to their insurance customers.